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seo marketing

What Is SEO? (seach engine optimization)
It's Simpler Than You Think!

Search engine sites like Google, Bing and Yahoo display results they believe are trustworthy and relevant. They measure relevance by analyzing page content, the words you and I read, and they measure trust (mostly) based on the number and quality of other pages linking to the pages they show, links are like votes.

Google for example is continually updating its ranking algorithm and has more than 200 different ranking factors. It used to be the main factor for ranking was “keywords”. Today Google no longer considers this. The most import factors today are the following:

  • Using best practices in site development and coding
  • Having fresh and relevant content that people need and want to share with others
  • Building links to your pages from other sites to show the content is important
  • Focusing on META data for each page such as page titles and page descriptions

The difficulty is there are no guarantees that you will achieve a high ranking without putting in the effort to develop great content that people want and that other great sites want to link to such content. SEO (search engine optimization) has no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, or services.

At Simpli WebDesign we include basic optimization at no additional charge. We begin by providing a SEO competitive analysis at no charge determining how your competition is reaching their customers online and the SEO strategies they are using.

For more information call us 317.514.8841, email us or use this short form.